Anthony & Sylvan:
Making a Splash with a National Campaign
 

CHALLENGE: How do you motivate homeowners to take the plunge and invest in an in-ground pool for their family?

SOLUTION: We leveraged the 75-year-old brand reputation of Anthony & Sylvan Pools to drive interest and conversion among target prospects by demonstrating the “pure joy” that a beautiful Anthony & Sylvan pool delivers.

Successfully implementing a full marketing mix of national advertising, direct marketing, incentive programs, and targeted digital marketing made the difference:

• Referral programs provided incentives for both current and new customers
• Geo-targeted nurture email campaigns drove activity and built the brand
• National TV/streaming advertising, out-of-home tactics, print advertising, and direct mail focused on the “pure joy” a pool brings
• Gamification engaged audiences, generated quality leads, and resulted in new contracts
• Paid and organic social media built brand reputation and drove engagement
• Special financing offers made the dream of “pure joy” more affordable than ever and proved to be a key motivator 

RESULTS: The integrated campaigns enabled Anthony & Sylvan to build their brand and their bottom line nationally. Download my portfolio and videos PDFs to check out my Anthony & Sylvan samples.

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