ABOUT ME: I build brand affinity through brand strategy and creative vision.

WHAT I DO FOR YOU: Elevate your brand to win the hearts and minds of your audience.

HOW I DO IT: Develop your comprehensive brand strategy built on unique brand pillars, delivering your brand promise through every brand experience.

WHAT TO EXPECT: A customized messaging matrix aligned to your brand; an accessible brand library integrated into your existing systems; and a compelling visual identity that cuts through the clutter.

VALUE ADD: Professional development and training for your leaders, internal and external communications teams, and your in-house creative team or agency.

RESULTS:

• Launched Ortho Clinical Diagnostics as an independent brand post carve-out from J&J, winning a Stevie Award for Brand Renovation, on their journey to going IPO
• Rallied Ortho employees through a brand ambassador campaign that won an IABC Gold Quill Award
• Built a brand architecture, messaging matrix, and visual brand identity that helped ETS take market share from competitors like Pearson, GED, GMAT, and IELTS
• Mentored the internal ETS creative team to win scores of awards for their creative execution of the revitalized brand
• Bolstered the nonprofit Saga Education brand with its first-ever comprehensive brand strategy, brand library, training, and award-winning brand campaign - raising its search ranking from 78 to 9 for “high-impact tutoring”

WHAT YOU CAN DO: Have a look at my work and the stories behind the work. Need a champion for your brand and a creative leader for your team? Let’s get started!